Leading the Digital Market

The digitalization age has changed the market demand pattern of the media industry. Furthermore, with the increasingly widespread use of smartphones, the phenomenon of social media, and a whole host of affordable internet package deals, the media industry is faced with adapting to the changing lifestyles of customers with a voracious appetite for information. Readers nowadays expect more digital content, in terms of both news and entertainment information, as this can be enjoyed much more practically and conveniently on a handheld device. In light of this, the media industry not only has to be up-to-date when it comes to changes in demand for digital content and the channels through which this is delivered, but also needs to keep up with the emergence of all the accompanying supporting technology.