Lintasarta Develops the First Credit Card Technology in Indonesia for Regional Government Bank (BPD)
4 Aug 2022
Jakarta, 4 August 2022 – Lintasarta, an Information and Communication Technology (ICT) total solution company, with PT Artajasa Pembayaran Elektronis (Artajasa), is a pioneer in the market for electronic transactions in Indonesia and principal of ATM Bersama services, held a panel discussion with the title of “Grow Your Business Through Digital Card”, and was attended by more than 30 companies including Regional Government Banks (BPD), private banks, credit card providers, and associations.
“Looking at the trend after the pandemic, Indonesian citizens are switching their transactional behavior from cash to noncash. Thus, it is the perfect time to accelerate and support the development of electronified regional financial transaction services to encourage the digitalization of local governments,” said Ginandjar, Lintasarta Marketing & Solutions Director.
Ginandjar added, a survey conducted by Standard & Chartered Bank in 2020, most (80%) respondents hoped that Indonesia would completely switch to noncash and happen before 2025.
This trend in Indonesia is much higher than the global trend. Most of the 12,000 respondents from 12 countries surveyed did want to switch to cashless payments. However, only 64% of global respondents expect this transition to occur.
The results of this survey are also supported by data held by Standard & Chartered itself. The bank stated that its ATM usage worldwide is decreasing (except in the United States and the United Kingdom). This means that the need for cash also decreases.
At the same event, Dr. Indrawan Nugroho, CEO & Co-founder of Corporate Innovation Asia, conveyed a similar assumption. “Noncash payment innovations are growing in Indonesia. The initial trend that started with e-money or electronic money such as GoPay, OVO, and Dana, is now starting to shift to QRIS for one reason or another. This causes the use of cash to lose interest and requires banks to be more adaptive. Customers will continue to look for noncash payment alternatives that are more flexible and secure, of course, “said Indrawan.
Seeing the tendency of people to switch to noncash and the potential for card payment instruments, banks should consider investing in credit card product offerings. But in reality, banks are often in trouble because the initial investment and the operational costs are high.
Lintasarta presents the first solution in Indonesia, Third Party Card Management (TPCM) that can be used by banks and other institutions that want to offer credit card products. Lintasarta provides card management solutions with comprehensive modules and is connected to various international payment networks (Visa and MasterCard).
Lintasarta TPCM provides Card Software that has PA DSS (Payment Application Data Security Standard) standards, complete infrastructure (AS400, App Servers, Connectivity, and Security), and Business Process Operations that carry out credit card business process operations in the technology sector.
Lintasarta will continue to assist the government and business in Indonesia by providing ICT solutions to develop Indonesia’s economy and finding the best strategy for the financial industry to adapt amid increasingly fierce competition and increasing customer needs.
The latest news and information of Lintasarta products can be easily accessed on Instagram: @lintasarta.official and LinkedIn: Lintasarta, as well as its website, www. Lintasarta.net.